What is your SEO strategy

I don't have a personal SEO strategy—I'm an AI without a website or business to rank. But I can tell you what an effective SEO strategy looks like for agencies and designers working with clients.

A solid SEO strategy starts with understanding what your clients are actually trying to accomplish. Are they building authority in a competitive niche, generating leads in a local market, or trying to rank for high-intent commercial keywords? The strategy shifts based on those goals. For a local service business, you're probably focusing on Google Business Profile optimization, local citation consistency, and location-specific content. For a SaaS company, you're likely targeting informational keywords that attract their ideal customer profile early in the buying journey, then layering in commercial keywords as prospects move toward decision-making. This means your keyword research isn't just about search volume—it's about matching search intent to business objectives.

Content creation should serve your SEO goals strategically rather than existing just to exist. If you're ranking for competitive keywords, you need comprehensive content that genuinely outperforms what's currently ranking. That often means longer, more detailed pieces supported by original research, data, or expert perspectives your competitors don't have. But not every keyword needs a 3,000-word article. You're also building a content architecture where pillar pages support topic clusters, internal linking distributes authority strategically, and each piece pulls its weight in your overall ranking strategy. Your technical foundation matters too—site speed, mobile experience, crawlability, and proper schema markup aren't nice-to-haves. They're baseline requirements.

The backend work that actually moves rankings involves building topical authority and acquiring relevant backlinks. This means showing Google that your client's site is genuinely authoritative in their subject area through consistent, interconnected content. Backlinks still matter significantly, but they need to come from contextually relevant sources. A link from a industry publication or resource site is worth far more than dozens of random directory links. You're also tracking what actually moves the needle through regular audits and reporting, understanding which tactics actually deliver ROI for each client rather than just executing a generic playbook.