What Is Website Design Tips 2019 and Why It Matters for Agencies

Website Design Tips 2019 refers to a collection of industry best practices and design principles that emerged during 2019, a pivotal year when mobile-first design, visual hierarchy, and user experience became non-negotiable components of effective web design. Rather than a specific framework or tool, it's a reference point for design standards that prioritized performance, accessibility, and conversion-focused layouts. During this period, agencies shifted away from decorative, JavaScript-heavy designs toward cleaner interfaces that loaded faster and performed better across devices. The movement also emphasized voice search optimization, progressive web apps, and darker color schemes becoming mainstream. For your agency, understanding what "2019 design standards" encompasses helps you recognize which practices have remained relevant and which have evolved since then—because many foundational principles from that era still drive client results today.

This matters for agencies because design trends from 2019 established expectations that clients still reference when requesting websites. Many business owners saw successful competitors implement these design patterns and now expect similar functionality: fast load times, mobile responsiveness, intuitive navigation, and minimalist layouts. If you're unfamiliar with why these trends mattered or how they addressed real problems, you'll struggle to explain to clients why their outdated website is losing conversions or why a 2015 design approach no longer works. Additionally, search engines reward many of these 2019 principles directly—page speed, mobile optimization, and accessibility improvements all influence rankings. When a client asks why their website redesign improved their SEO, you can trace that back to implementing 2019-era best practices like responsive design, reducing server response times, and removing intrusive interstitials.

Practically, your agency should audit current client websites against 2019 standards to identify quick wins. Check whether their sites are truly mobile-first (not just mobile-responsive), if images are properly optimized for web, and whether navigation works intuitively on small screens. These aren't outdated concerns—they're foundational. You can bundle these improvements into optimization packages that deliver immediate SEO and UX benefits. The 2019 design emphasis on white space, readable typography, and clear call-to-action placement remains conversion-focused today. When pitching redesigns, reference specific 2019 principles your competitors haven't fully implemented yet; this positions you as informed while explaining why current design choices are hurting their performance.

The other practical application is recognizing how 2019 design philosophy influences current design tools and frameworks. Many modern design systems and website builders incorporated these principles as defaults—which means your team should understand the "why" behind these defaults rather than just using templates. This knowledge helps you customize designs strategically for different industries and audiences rather than applying cookie-cutter solutions.