What Is Content Marketing Tips 2019 and Why It Matters for Agencies

Content marketing in 2019 represented a fundamental shift in how agencies needed to think about client value delivery. Rather than selling services through direct outreach or traditional advertising, the approach centered on creating valuable, relevant material that attracted potential clients naturally. For agencies, this meant positioning themselves as educators and thought leaders rather than just service providers. The 2019 landscape emphasized that buying decisions—especially for B2B services like SEO and web design—were increasingly influenced by the quality of educational content a company published. Your clients' prospects were researching solutions online before ever contacting a salesperson, which meant the content your clients published was often the first touchpoint in the buyer's journey. Agencies that understood this could help their clients win more qualified leads by strategically creating blog posts, guides, case studies, and resources that addressed specific problems their target audience faced.

What made content marketing particularly valuable for agencies in 2019 was its measurable connection to business outcomes. When you created content that ranked for relevant search terms, you were essentially building an asset that generated traffic month after month without ongoing ad spend. For a web design agency serving local businesses, publishing detailed guides about responsive design, site speed, or conversion optimization attracted business owners actively searching for solutions. For SEO agencies, creating content that demonstrated methodology and results proved expertise while simultaneously demonstrating SEO effectiveness. The key practical insight was that content served two purposes simultaneously: it attracted clients to your agency while teaching you how to deliver better results for your clients' content strategies.

Agencies could implement this practically by starting with client outcome research. Rather than publishing generic "10 tips for marketing" content, you'd research what specific questions your ideal clients were asking in search engines, then create comprehensive answers. If you worked with e-commerce clients, you might publish detailed guides on conversion rate optimization, shopping cart abandonment, or product page optimization. This approach generated three benefits: it ranked in search results attracting relevant prospects, it demonstrated your expertise to potential clients reviewing your content, and it gave you real examples to reference when pitching your services. The 2019 approach also emphasized using multiple content formats—not just blog posts but whitepapers, video tutorials, podcasts, and interactive tools—because different prospects consumed information differently.

The practical execution meant establishing a consistent publishing schedule rather than sporadic content bursts. Agencies that committed to publishing high-quality content weekly built authority faster than those publishing occasionally. You'd also track which content generated inquiries, which topics your audience engaged with most, and what topics your competitors weren't addressing. This data informed your strategy, ensuring content marketing became a systematic lead generation channel rather than a one-off effort.