SEO Keywords Example: What to Include

An SEO keywords example is a practical demonstration of how to research, prioritize, and implement keywords for a specific business or industry. Rather than just listing target keywords, a proper example shows the reasoning behind keyword selection—why certain terms matter more than others, how search volume and competition interact, and where these keywords should appear in content, title tags, meta descriptions, and headers. For agencies, a keywords example serves as a teaching tool that helps clients understand why you're recommending certain terms, and it provides a template that you can adapt for different industries and niches.

What makes a keywords example valuable to your clients is that it connects strategy to real results. Instead of handing a client a spreadsheet of 200 keywords with no context, you present 10-15 carefully chosen examples with the reasoning attached. For instance, you might show that "best running shoes for flat feet" (longer, intent-specific) is worth prioritizing over just "running shoes" (highly competitive), because the first keyword attracts people ready to buy while the second pulls in tire-kickers doing initial research. You'd explain that the first keyword typically has fewer searches monthly but higher conversion potential, making it more valuable than a generic term with 10,000 monthly searches but 95% bounce rate. This level of specificity is what separates agencies that clients trust from those that seem like they're just guessing.

Practically speaking, build keywords examples by starting with one client project that worked well, or create a hypothetical example from an industry you know. Choose a specific business type—a local fitness studio, an e-commerce supplement brand, or a B2B software company—and walk through your keyword research process. Show the primary keywords (what you're targeting for homepage or main categories), secondary keywords (supporting pages and blog topics), and long-tail variations (specific problems the business solves). Include actual search volume data, competition levels, and search intent for each tier. Then demonstrate where each keyword type appears: primary keywords in title tags and H1s, secondary keywords in subheadings and the first 100 words, long-tail keywords naturally woven through body copy and FAQ sections.

For web designers working with agencies or handling SEO-focused projects themselves, a keywords example becomes part of your project documentation and client education. When you deliver a website redesign, include a keywords implementation guide that shows your client exactly which keywords live where and why. This prevents clients from asking you to "add more keywords" indiscriminately and instead builds their confidence in your strategic approach. Agencies can use keywords examples in sales proposals to demonstrate methodology before landing a contract. Rather than claiming you'll "optimize for search," show a detailed example from a similar business, explaining the keyword strategy that drove actual traffic improvements.