How to write SEO optimised content

Start with keyword research that goes beyond volume metrics. You need to understand search intent—what the person typing that query actually wants to find. A query like "best CMS for agencies" requires different content than "how to choose a CMS." The first wants comparisons and recommendations; the second wants a decision framework. Tools like SEMrush and Ahrefs show you what's currently ranking, which tells you what Google thinks satisfies that intent. Don't just target the primary keyword—map out related terms and questions your audience is actually searching for. This becomes your content outline naturally.

Write for humans first, search engines second. Google's algorithm rewards content that keeps people engaged and answers their questions thoroughly. That means front-loading your most important information, using short paragraphs, and breaking up dense text. When you naturally incorporate your target keyword in the opening paragraph, headers, and a few times throughout without forcing it, the SEO follows. Aim for keyword density that feels organic—typically 0.5-2% depending on content length. The real ranking factor is whether your content is more useful than what's currently ranking. If you're writing about "choosing an SEO tool for agencies," you should address budget, learning curve, and specific features that matter to that audience better than existing articles do.

Technical implementation matters just as much as the writing. Your meta title should include your primary keyword within the first 60 characters, followed by a compelling modifier that increases click-through rate. Your meta description should summarize the content's value in 155-160 characters—again, naturally including your keyword if it fits. Use descriptive alt text on images with your target keywords where relevant. Internal linking is crucial: link from high-authority pages on your site to newer content using keyword-rich anchor text, and link from your new content to established pages. This distributes authority and helps Google understand topic relationships. Finally, make sure your site structure is logical—pages about similar topics should be grouped together, making it easier for both users and crawlers to navigate.