How to rank higher on Google ahrefs

I think there's a misunderstanding in your question—you can't rank higher "on Google Ahrefs" because Ahrefs is a separate SEO tool, not a Google ranking system. What you likely mean is either: how to improve your Google rankings (which Ahrefs helps you track), or how to rank your agency's own website higher in Google search results.

If you're asking how to use Ahrefs to improve your Google rankings, the tool helps you identify opportunities rather than directly influencing rankings. Start by using Ahrefs' Site Explorer to analyze your competitors—look at their top-performing pages by traffic and backlink profile. This shows you which content topics resonate in your niche and which domains are linking to them. Then use the Keywords Explorer to find search terms where you have a realistic chance of ranking. Filter for keywords with moderate search volume (100-1000 monthly searches) and lower difficulty scores that align with your existing content. The Backlink Gap tool reveals which sites link to competitors but not to you—these are your best prospecting targets for outreach. Use this data to create better content than what's currently ranking and build a strategic internal linking structure that flows authority to your most important pages.

If you're trying to rank your own agency website higher in Google, Ahrefs should be one part of a larger strategy. Conduct a technical SEO audit using Ahrefs' site audit feature to fix crawlability issues, fix broken links, and improve page speed. More importantly, focus on building topical authority by creating comprehensive content clusters around core service topics—if you offer SEO and PPC services, create pillar pages for each, then support them with detailed subtopic content that links back. The real ranking boost comes from getting quality backlinks. For an agency, this means getting featured in industry publications, contributing guest posts to relevant blogs, and earning links from client websites or industry directories. Ahrefs' rank tracker will show you progress over time, but remember rankings are a lagging indicator—focus on executing the fundamentals of technical optimization, relevant content, and authoritative backlinks, and rankings will follow.