How to improve your website 2020

The most impactful improvements you can make to your website in 2020 center on technical performance, user experience, and content relevance. Start with Core Web Vitals, which Google began heavily prioritizing this year. Your site needs fast loading times (under 2.5 seconds for Largest Contentful Paint), stable layouts that don't shift while loading (Cumulative Layout Shift), and responsive interactivity (First Input Delay under 100ms). Use Google PageSpeed Insights and Chrome's Lighthouse to audit your performance baseline, then optimize images through compression and modern formats like WebP, defer non-critical JavaScript, and implement lazy loading for off-screen elements. If you're working with client websites, these technical improvements directly impact rankings and conversion rates, making them easier to justify.

Your mobile experience deserves separate attention beyond basic responsiveness. Test your site on actual mobile devices across different networks—many clients are still serving desktop-optimized experiences to mobile users. Ensure touch targets are at least 48x48 pixels, eliminate intrusive interstitials that block content, and verify that your navigation works intuitively on small screens. Mobile-first indexing means Google crawls and ranks based on the mobile version, so any mobile-only issues become ranking issues.

Content-wise, focus on E-A-T signals—expertise, authorship, and trustworthiness. Add author bylines with clear credentials, implement schema markup for your content type, and build internal linking patterns that clarify topic relationships. Update existing high-performing content rather than constantly creating new pages; search engines favor comprehensive, recently-updated content over thin, outdated material. For client sites in competitive niches (especially YMYL—Your Money Your Life categories), this signals authority to Google's algorithms.

Finally, audit your conversion paths. A fast, mobile-optimized site with great content still fails if visitors can't complete desired actions. Simplify your forms, clarify CTAs, and ensure your contact methods work reliably. Many agencies overlook conversion optimization while chasing rankings, but 2020 is the year search intent increasingly means "can this site actually help me complete my goal?" Your technical improvements, mobile experience, and content quality all point toward one outcome: visitors achieving what they came for.