How to improve your career website

Your career website serves a dual purpose: it attracts talent while showcasing your agency's actual capabilities. Most agencies neglect this, treating their careers page as an afterthought when it should reflect your culture and deliver the candidate experience you promise clients.

Start by being transparent about what working with you actually looks like. Instead of generic descriptions like "collaborative team environment," describe real things: what projects your designers work on, who they collaborate with daily, what tools they use, what time flexibility exists, and what the onboarding process involves. Include photos and video of your actual team working, not stock images. Candidates are evaluating whether they want to spend 40 hours a week with your specific people doing your specific work. Show them. Detail your salary ranges upfront—this filters self-selecting candidates and signals you're confident in your compensation. Include growth paths for different roles. A designer wants to know if they can become a creative director or if they'll be doing the same work in five years. Specify technical requirements honestly. If you need someone with Webflow experience or specific SEO platform expertise, say so clearly rather than hoping to train it.

The logistics matter as much as the culture. State your actual working arrangement: fully remote, hybrid with specific office days, or location-dependent. Explain your tech stack and what employees will need to know before day one. Include information about benefits that matter to your specific hires—parental leave, continuing education budgets, healthcare coverage, PTO policy. Create a simple application process. Don't use application tracking systems that require candidates to re-enter information already in their resume. Ask three substantive questions that let you assess fit and thinking rather than generic background questions. Consider a short technical exercise for roles where it's relevant, but keep it to 30 minutes maximum. Finally, actually respond to every applicant, even rejections. Your career page reflects how you'd treat someone's business. Many agencies will poach your talent, so how you treat candidates matters for your reputation in that market. Your next great hire might be someone you rejected two years ago if they remember your professionalism.