How to find page rank on Google

Google doesn't publicly display PageRank anymore, so you can't find the actual metric Google uses internally. Google stopped updating the public PageRank toolbar in 2016 and officially discontinued it because the metric became less relevant as their ranking algorithm evolved to consider hundreds of other factors. However, understanding what happened and what you should measure instead matters for your client conversations and your own SEO work.

If you're looking at older references mentioning PageRank, those were based on the toolbar data—a simplified metric showing a site's authority on a 0-10 scale. That's completely gone now. What Google actually uses internally for ranking is far more complex and includes factors like E-E-A-T (experience, expertise, authoritativeness, trustworthiness), content relevance, user experience signals, link quality, and countless other variables. You can't access Google's internal PageRank calculations, and no tool can accurately reverse-engineer them.

For practical purposes with your clients, focus on measuring what actually matters: domain authority metrics from third-party tools like Ahrefs, Moz, or SEMrush. These tools estimate a site's ranking potential using their own algorithms trained on Google's results. Domain Rating (Ahrefs), Domain Authority (Moz), and Citation Flow (Majestic) give reasonable proxies for understanding a site's authority relative to competitors. These aren't Google's metrics, but they correlate with ranking ability and are genuinely useful for competitive analysis and link-building strategy. Track backlink profile quality, referring domain count, and the authority of sites linking to your client's content. Monitor actual Google Search Console data—impressions, clicks, and ranking positions—since that's the only official data from Google about how your site performs in search.

When clients ask about PageRank, explain that Google moved away from that single-number approach because modern ranking is multifaceted. Help them understand that building topical authority, earning quality backlinks, and optimizing for user experience drives actual results far more than any single metric. Use third-party authority tools for your own analysis and competitive benchmarking, but always tie recommendations back to concrete Search Console performance and organic traffic results.