How to do SEO of new website

Start with technical foundation before you worry about content strategy. Set up Google Search Console and Bing Webmaster Tools immediately, then run your site through tools like Screaming Frog to identify crawlability issues. Fix XML sitemaps, ensure proper robots.txt configuration, and verify your site structure is logical—typically homepage, main category pages, then subcategories. Check that internal linking is natural and hierarchical rather than forcing links everywhere. Implement structured data markup (Schema.org) relevant to your business type, whether that's LocalBusiness, Organization, or Product markup. Most importantly, address Core Web Vitals now because they're ranking factors and new sites often have performance issues. Set up a 404 monitoring and redirect strategy from day one, even if you don't have much to redirect yet—this prevents technical debt later.

For content and authority building, resist the urge to publish 20 thin pages hoping something ranks. Instead, identify 10-15 high-intent keywords that match your business model and create substantial, useful content around those topics—aim for 2,000+ words on priority pages. These should answer the actual questions your target audience searches for, not generic industry information. New sites have zero authority, so expect 3-6 months before seeing meaningful rankings unless you have existing brand recognition or budget for paid promotion. Build internal links strategically by connecting related content, which helps both users and search engines understand your site structure.

Your backlink strategy can't wait either. Reach out to relevant blogs, industry directories, and local listings (if applicable) with genuine pitches—the goal is links from sites your target customers actually visit, not automated link networks. If you're designing sites for clients, help them set up Google My Business immediately if they're local businesses, and encourage them to get listed in niche directories. Document everything you do for the first 90 days: keyword rankings, traffic sources, and page performance. New sites need baseline metrics to judge whether your SEO strategy is working. Finally, plan content production going forward—whether that's one substantive article per week or per month—because search engines favor sites that update regularly with fresh, relevant information. Sporadic bursts of content won't build momentum the way consistent publishing does.