How to do local SEO 2019

Local SEO in 2019 centers on three core elements: Google My Business optimization, local citation consistency, and location-specific content that demonstrates relevance to your service area.

Start by claiming and fully optimizing your Google My Business profile. This is non-negotiable. Complete every field—business name, address, phone number, website URL, and service areas. Upload high-quality photos of your storefront, team, and services regularly since Google's algorithm now weighs fresh, authentic imagery heavily. Make sure your NAP (name, address, phone) matches exactly across your profile and your website; any discrepancy signals unreliability to Google's systems. Encourage clients to leave reviews directly on your GMB listing rather than just Google reviews generally, as these carry more weight locally. Respond to all reviews, positive and negative, within 24-48 hours—Google tracks response rates as a local ranking factor. Use the GMB posts feature to share time-sensitive offers, events, or updates; these appear in local search results and keep your listing fresh.

Building citation consistency is your second priority. Citations are mentions of your NAP across directories and business listing sites. Ensure your information is identical on major platforms like Yelp, Apple Maps, Facebook, local directories specific to your industry, and regional business sites. Inconsistencies create confusion in Google's local ranking algorithm. Audit your existing citations using a tool like Moz Local or Whitespark to identify and fix discrepancies. Add your business to high-authority local directories relevant to your industry—construction companies need different directories than dental practices.

Create location-specific content on your website that targets local search intent. This means more than just a "service areas" page. Build individual landing pages or content for each major service area you target, naturally incorporating location keywords, local statistics, and area-specific case studies. Embed a Google Map on your contact page and location pages. Get backlinks from local organizations, chambers of commerce, and community sites—these local backlinks signal geographic relevance to Google far more effectively than national links in the local ranking algorithm. In 2019, local link authority matters considerably for regional rankings.

These three components work together. Agencies and designers should treat local SEO as an integrated system rather than isolated tactics, since Google's local algorithm now rewards businesses that demonstrate consistency, authentic local presence, and genuine engagement with their community.