How to create a website on Google account

Google Sites is the primary tool for creating websites directly from a Google account, and it's useful for agencies building quick landing pages, client portfolios, or internal documentation sites. You access it by going to sites.google.com and signing in with your Google account. From there, you click the plus icon to create a new site, choose a template or start blank, and begin adding content through Google's drag-and-drop editor. The platform integrates seamlessly with other Google services like Forms, Sheets, Calendar, and Drive, which makes it practical for building client-facing pages that pull data from these tools. You can add custom domain names, though Google Sites itself is limited compared to WordPress or other dedicated site builders—there's no plugin ecosystem, limited design flexibility, and fewer SEO customization options.

For agencies, Google Sites works best for specific use cases rather than client production sites. It's ideal for creating simple client portals, case study galleries, or team directories that live behind a custom domain. The builder is intuitive enough that non-technical staff can maintain these pages, and hosting is free through Google. However, if you're building client websites, you'll want WordPress, Webflow, or another platform that gives you better control over SEO elements like meta tags, structured data, and site architecture. Google Sites limits your ability to customize these critical ranking factors, and search engines have historically treated Google Sites less favorably for competitive keywords.

If you're looking to actually host client websites on a Google infrastructure, consider Google Cloud with platforms like Squarespace or using the Google Partner Program to resell hosting solutions. These give clients a Google-backed foundation while maintaining proper SEO capabilities and design flexibility. For agency workflows, Google Sites is better positioned as a supplementary tool rather than your primary web building platform. It's fast to deploy, requires minimal maintenance, and works well when you need a reliable landing page quickly. Just be transparent with clients about its limitations before recommending it for anything beyond informational pages or internal tools.